Nespresso

Nespresso[link]

In nodesign, where I am doing my internship, while we were wating for
a cup of beautiful espresso, I heard about interesting story of this coffee,
"Nespresso".

Tell the truth, I thought this was just a mass produced product
for high market by global company, nestle.
Since, I only know a tiny part of this experience, "drink it".
However, it turn out to be a rich and considerate service.

Here is the process of Nespresso

1. Make your own acount as their client on the web site(shop).

2.get a special espresso machine and packages of Nespresso,
nomally from internet(or some nespresso cafe).

• cofee powder is packaged for each cups(keep fresh)
• with the machine, user can change the level of making espresso from 20 levels.
• user can select espresso powder from 12 different taste.
  
• in addition, each spring and fall, they will provide special brend.
  
• each client(user) can get a special advise from specialist to find your taste.

3.Their staff will deliver to your home/office.


Yes, this is not a open and friendly service, and it is very closed and controled system.
But that keeps ceirtain quarity.

What is suprrising is that this survice(system) requests 15 years to realise,
to realize keeping certain quarity of service.