2008年5月6日火曜日

package of fish


This is a package of seafood in Monoprix, the supper market in France.
In Monoprix, there is a seafood section. There you can choose whatever
you want, as much as you want.

This is not "a supper ecological system" but I quite like this system.
This system try meeting some different kinds of point (value) which
user requests when user buys fish; convinience, economical,
ecological and hygienical.(In a way, this can be called wholistic solution)

Basically, in France, most of the market and Monoprix(supper market),
the fish/other seafood is not packed until each customer buy.
So he can buy as much as he wants.

However, in this way, in the most of market, a vender just put his cutomer's fish
in the practic bag, so sometimes the water/some liquid comes off,
and it messed up other products.

So to prevend this situation, most of customer devides fish and other product
in different plastic bag. So it will request another plastic bag.
And eventhough, some times still it creats water and smell problem.


However, with this packaging system, we can find some solution for this.


Basically, this packaging is working with this machine and two layers of foil.
A vender puts the foil in this hot press mashine and makse a bag as big as he need,
and put the fish and presses it with machine agein.

As I said before, this is not at all "a supper ecological system".
It creates some package wastes and the material seems to be difficult to recycle.
Yet, at least it will reduce the number of waste and even the client,
who has no interest in ecological issue, is been willing to shop with it.

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